January 1, 1970
you understand how we collect and use personal information from those who visit our website or
make use of our online facilities and services, and what we will and will not do with the
information we collect. Our Policy has been designed and created to ensure those affiliated with
DNA Is The Way of our commitment and realization of our obligation not only to meet, but to
exceed, most existing privacy standards.
We reserve the right to make changes to this Policy at any given time. If you want to make sure
that you are up to date with the latest changes, we advise you to frequently visit this page. If at
any point in time DNA Is The Way decides to make use of any personally identifiable information
on file, in a manner vastly different from that which was stated when this information was initially
collected, the user or users shall be promptly notified by email. Users at that time shall have the
option as to whether to permit the use of their information in this separate manner.
This Policy applies to DNA Is The Way and any subsidiary company listed below, and it governs
any and all data collection and usage by us. Through the use of https://dnaistheway.com and any
subsidiary website listed below, you are therefore consenting to the data collection procedures
expressed in this Policy.
Subsidiary Company: Subsidiary Website:
Genetic Direction https://geneticdirection.com
Please note that this Policy does not govern the collection and use of information by companies
that DNA Is The Way does not control, nor by individuals not employed or managed by us. If you
site with information. It is highly recommended and suggested that you review the privacy policies
and statements of any website you choose to use or frequent to better understand the way in
which websites garner, make use of and share the information collected.
Specifically, this Policy will inform you of the following
1. What personally identifiable information is collected from you through our website;
2. Why we collect personally identifiable information and the legal basis for such collection;
3. How we use the collected information and with whom it may be shared;
4. What choices are available to you regarding the use of your data; and
5. The security procedures in place to protect the misuse of your information.
Information We Collect
It is always up to you whether to disclose personally identifiable information to us, although if you
elect not to do so, we reserve the right not to register you as a user or provide you with any
products or services. This website collects various types of information, such as:
- Voluntarily provided information which may include your name, address, email address,
billing and/or credit card information etc. which may be used when you purchase products
and/or services and to deliver the services you have requested.
- Information automatically collected when visiting our website, which may include cookies,
third party tracking technologies and server logs.
In addition, DNA Is The Way may have the occasion to collect non-personal anonymous
demographic information, such as age, gender, household income, political affiliation, race and
religion, as well as the type of browser you are using, IP address, or type of operating system,
which will assist us in providing and maintaining superior quality service.
DNA Is The Way may also deem it necessary, from time to time, to follow websites that our users
may frequent to gleam what types of services and products may be the most popular to
customers or the general public.
Please rest assured that this site will only collect personal information that you knowingly and
willingly provide to us by way of surveys, completed membership forms, and emails. It is the
intent of this site to use personal information only for the purpose for which it was requested, and
any additional uses specifically provided for on this Policy.
Why We Collect Information and For How Long
We are collecting your data for several reasons:
- To better understand your needs and provide you with the services you have requested;
- To fulfill our legitimate interest in improving our services and products;
- To send you promotional emails containing information we think you may like when we
have your consent to do so;
- To contact you to fill out surveys or participate in other types of market research, when we
have your consent to do so;
- To customize our website according to your online behavior and personal preferences.
The data we collect from you will be stored for no longer than necessary. The length of time we
retain said information will be determined based upon the following criteria: the length of time
your personal information remains relevant; the length of time it is reasonable to keep records to
demonstrate that we have fulfilled our duties and obligations; any limitation periods within which
claims might be made; any retention periods prescribed by law or recommended by regulators,
professional bodies or associations; the type of contract we have with you, the existence of your
consent, and our legitimate interest in keeping such information as stated in this Policy.
Use of Information Collected
DNA Is The Way does not now, nor will it in the future, sell, rent or lease any of its customer lists
and/or names to any third parties.
DNA Is The Way may collect and may make use of personal information to assist in the operation
of our website and to ensure delivery of the services you need and request. At times, we may find
it necessary to use personally identifiable information as a means to keep you informed of other
possible products and/or services that may be available to you from https://dnaistheway.com and
DNA Is The Way and its subsidiaries may also be in contact with you with regards to completing
surveys and/or research questionnaires related to your opinion of current or potential future
services that may be offered.
DNA Is The Way uses various third-party social media features including but not limited to
FaceBook, Pinterest, Instagram and other interactive programs. These may collect your IP
address and require cookies to work properly. These services are governed by the privacy
policies of the providers and are not within DNA Is The Way’s control.
Disclosure of Information
DNA Is The Way may not use or disclose the information provided by you except under the
- as necessary to provide services or products you have ordered;
- in other ways described in this Policy or to which you have otherwise consented;
- in the aggregate with other information in such a way so that your identity cannot
reasonably be determined;
- as required by law, or in response to a subpoena or search warrant;
- to outside auditors who have agreed to keep the information confidential;
- as necessary to enforce the Terms of Service;
- as necessary to maintain, safeguard and preserve all the rights and property of DNA Is
DNA Is The Way greatly respects your privacy. We do maintain and reserve the right to contact
you if needed for non-marketing purposes (such as bug alerts, security breaches, account issues,
and/or changes in DNA Is The Way products and services). In certain circumstances, we may
use our website, newspapers, or other public means to post a notice.
Children under the age of 13
DNA Is The Way’s website is not directed to, and does not knowingly collect personal identifiable
information from, children under the age of thirteen (13). If it is determined that such information
has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately
take the necessary steps to ensure that such information is deleted from our system’s database,
or in the alternative, that verifiable parental consent is obtained for the use and storage of such
information. Anyone under the age of thirteen (13) must seek and obtain parent or guardian
permission to use this website.
Unsubscribe or Opt-Out
All users and visitors to our website have the option to discontinue receiving communications
from us by way of email or newsletters. To discontinue or unsubscribe from our website please
send an email that you wish to unsubscribe to [email protected] If you wish to unsubscribe or
opt-out from any third-party websites, you must go to that specific website to unsubscribe or optout. DNA Is The Way will continue to adhere to this Policy with respect to any personal
information previously collected.
Links to Other Websites
Our website does contain links to affiliate and other websites.DNA Is The Way does not claim
nor accept responsibility for any privacy policies, practices and/or procedures of other such
websites. Therefore, we encourage all users and visitors to be aware when they leave our
website and to read the privacy statements of every website that collects personally identifiable
Notice to European Union Users
DNA Is The Way’s operations are located primarily in the United States. If you provide information
to us, the information will be transferred out of the European Union (EU) and sent to the United
States. (The adequacy decision on the EU-US Privacy became operational on August 1, 2016.
This framework protects the fundamental rights of anyone in the EU whose personal data is
transferred to the United States for commercial purposes. It allows the free transfer of data to
companies that are certified in the US under the Privacy Shield.) By providing personal
information to us, you are consenting to its storage and use as described in this Policy.
Your Rights as a Data Subject
Under the regulations of the General Data Protection Regulation (“GDPR”) of the EU you have
certain rights as a Data Subject. These rights are as follows:
- The right to be informed: this means we must inform you of how we intend to use your
personal data and we do this through the terms of this Policy.
- The right of access: this means you have the right to request access to the data we hold
about you and we must respond to those requests within one month. You can do this by
sending an email to [email protected]
- The right to rectification: this means that if you believe some of the date, we hold is
incorrect, you have the right to have it corrected. You can do this by logging into your
account with us, or by sending us an email with your request.
- The right to erasure: this means you can request that the information we hold be deleted,
and we will comply unless we have a compelling reason not to, in which case you will be
informed of same. You can do this by sending an email to [email protected]
- The right to restrict processing: this means you can change your communication
preferences or opt-out of certain communications. You can do this by sending an email to
- The right of data portability: this means you can obtain and use the data we hold for
your own purposes without explanation. If you wish to request a copy of your information,
contact us at [email protected]
- The right to object: this means you can file a formal objection with us regarding our use
of your information with regard to third parties, or its processing where our legal basis is
our legitimate interest in it. To do this, please send an email to [email protected]
In addition to the rights above, please rest assured that we will always aim to encrypt and
anonymize your personal information whenever possible. We also have protocols in place in the
unlikely event that we suffer a data breach and we will contact you if your personal information is
ever at risk. For more details regarding our security protections see the section below or visit our
website at https://dnaistheway.com.
DNA Is The Way takes precautions to protect your information. When you submit sensitive
information via the website, your information is protected both online and offline. Wherever we
collect sensitive information (e.g. credit card information), that information is encrypted and
transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar
and looking for “https” at the beginning of the address of the webpage.
While we use encryption to protect sensitive information transmitted online, we also protect your
information offline. Only employees who need the information to perform a specific job (for
example, billing or customer service) are granted access to personally identifiable information.
The computers and servers in which we store personally identifiable information are kept in a
secure environment. This is all done to prevent any loss, misuse, unauthorized access, disclosure
or modification of the user’s personal information under our control.
The company also uses Secure Socket Layer (SSL) for authentication and private
communications to build users’ trust and confidence in the internet and website use by providing
simple and secure access and communication of credit card and personal information.
Acceptance of Terms
By using this website, you are hereby accepting the terms and conditions stipulated within the
should refrain from further use of our sites. In addition, your continued use of our website
following the posting of any updates or changes to our terms and conditions shall mean that you
agree and acceptance of such changes.
How to Contact Us
website, please feel free to contact us at the following email, telephone number or mailing
Email: [email protected]
Telephone Number: 573-489-8404
DNA Is The Way
19897 Beverly Park Rd
The data controller responsible for your personal information for the purposes of GDPR
19897 Beverly Park Road, Estero, Florida 33928